Building an Engaging Brand Experience

John

John Alabaszowski stopped by our Professional Topics class to talk about his career as a creative director at MacLaren McCann. MacLaren is a multi-disciplined advertising agency that has over 450 employees spread across three offices in Toronto, Vancouver and Calgary. They were ranked as one of the top three agencies in Canada since 1922, and their clients include General Motors, GoodWrench, WIND Mobile, RBC, MasterCard, Halo, and more. John stressed the importance of conveying a memorable brand experience through story telling in terms of design and content. It’s not just about building sites anymore!

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Not-So-Common-Sense 101: Copyright and Creative Commons

Gillian Chubb

Mind, prepare to be bombarded with new information that you should’ve learned years ago. Thanks to Gillian Chubb, the Coordinator of Sheridan’s Web Design program, I now know a thing or two about copyright and creative commons. I used to think that as a student in Canada I was free to use whatever was in the public domain for school design projects, but boy was I wrong! Only American students have that privilege, and even then there’s still a lot of red tape.

Let’s make one thing clear: Nothing on the web is legally free for you to use!

If you didn’t create it, purchase it or get permission to use it, chances are you shouldn’t use it. There are, however, a few exceptions such as research, private study, criticism, reporting, and blogging with proper credit–thank God–but anything outside of these exceptions is a huge no-no. Gillian gave us crucial information that I’ll carry with me throughout my web design career.

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Connecting the Dots Between Design and Sustainability

Todd Barsanti

Today’s guest speaker came from an unexpected source. Todd Barsanti is a Sheridan Grad and Professor who recently trained with Al Gore on the topic of climate change. He did his masters at York University in Environmental Studies, and spoke to us today about climate change and sustainability — I know, it kinda seems unrelated to web design, but it actually has a lot to do with the industry if you take a step back and examine the impacts of our energy consumption in the environment.

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Show ‘Em Your Chops! (Design Chops, Not Pork Chops)

Norma and Brad

Brad Huffman and Norma Penner from Sapient Nitro came to visit us to talk about their experience in the design industry. They got us pumped for the work life ahead! Sapient Nitro is a design agency that focuses on connecting consumers with brands by combining brand advertising, digital marketing, experience innovation and omni-channel commerce. Unlike other agencies, Sapient is purely digital. They have 35 offices worldwide, and their Toronto branch has over 300 employees. The company takes on the personalities of their clients instead of expecting their clients to be like them. It works out in the long run because that would pretty much guarantee a satisfied client — who doesn’t want that? Their presentation highlighted the importance of showcasing your design chops. If you can cook some mean pork chops,  too, that’s also a good asset.

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