RGD HeadStart Conference: Part 2

The second half of the RGD HeadStart conference was just as jam-packed with useful information as the first half, plus with extra free goodies (seen above). The presentations exceeded my expectations and made me think about things I wouldn’t have otherwise considered such as how to be a successful freelancer. I also got much needed advice on how to approach interviews, and how to lessen the anxiety when it comes to networking. During the talks, we were encouraged to tweet pieces of information and quotes that we found valuable during the conference. To my utter surprise, I was selected as one of the winners of the contest. I received a book called Playing with Sketches: 50 Creative Exercises for Designers and Artists by Whitney Sherman. As a book lover and artist, I was over the moon. I now have a way to help combat art-block, and I can fill my sketchbooks with new ideas.

Continue reading

Advertisements

RGD Headstart Conference: Part 1

abby-headstart

I was generously invited to attend the RGD HeadStart Conference by the kind folks over at Creative Niche. HeadStart is RGD‘s largest conference for emerging designers and students. There are various presentations and panels that discuss the latest trends in the design industry, how to land your dream job, how to start a successful freelancing career, and more! Their experienced speakers guided us through the process of creating a strong portfolio, and also gave invaluable interview tips. One-on-one portfolio review sessions allowed industry professionals to give us constructive criticism on our work. It also gave us the chance to practice our interview skills. It was a full, jam-packed day, and I learned so much that it couldn’t be contained in one blog post. Let’s begin!

Continue reading

The Road Ahead After Graduation

alexander

Alexander Younger, the President and CEO of Design Lab, came by to give us excellent advice regarding the job search process. He talked about the importance of company culture, and the difference between the waterfall and agile working process. Design Lab is an agency in downtown Toronto that has a strong corporate culture and has won many marketing & communications awards. All of their computers are powered by the sun, and they even have a useful green mini site and energy calculator that can help you cut down on energy consumption and costs. Overall, Alexander’s presentation made me more optimistic about job searching.

Continue reading

SEO Ninjas and Conversion Rate Optimization

Justin

Our next guest speaker was Justin Cook, the Director of Internet Marketing at 9thCO. The company is a web design and marketing agency in downtown Toronto that focuses on search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM) to drive traffic and leads to client websites. Justin gave us a thorough overview of the different roles in an internet marketing firm, and presented many case studies of successful SEO and SEM he experienced with his clients. I’ll be focusing on two topics Justin touched on: SEO and Conversion Rate Optimization (CRO) — if you haven’t already guessed, there’ll be a lot of acronyms in this post.

Continue reading

It’s Always Sunny at The Weather Network

John

No one’s ever too old for a field trip, and our class did just that when we visited The Weather Network‘s headquarters in Oakville. We were blown away by the hospitality and kindness of all the employees who work there. The Vice President of Design & UX, John Gallant, welcomed us with open arms and gave us a thorough presentation about the company’s work. We were even treated to a pizza lunch, tour and gifts. We couldn’t ask for more, and we certainly got more than we expected! The trip opened my eyes to the hard work involved in delivering the weather every day.

Continue reading