IAB Canada recently held a free webinar series about HTML5 and how it’s changing the new advertising landscape. In the same way that websites have become responsive, ads are quickly following suit. Responsive ads are fluid, lightweight, and must adhere to IAB guidelines. Fully animated ads average 15KB in size, and the best part is, just one ad can service multiple screen sizes. This means designers no longer have to create separate ads for multiple screens — with the right tools and code, just one ad will do.
Paul Vincent, CEO of Neuranet, hosted the first webinar of the series and spoke about transitioning from a Flash ad environment to one based in HTML5. He showed us many examples of responsive ads that adapt to various screen sizes, including animated ads.