We had another UX session, this time with Lisa Min, Senior Experience Architect at Akendi. In this post I will go over the key points I took away from the session.
Information architecture (IA) is the foundation or skeletal structure of the product. It’s about the relationship between users and content, and how that content is organized. It’s also about how we shape information and experiences to support findability.
IA shouldn’t be confused with wire-framing, graphic design and coding. IA done well helps reduce frustration in not finding information. If a user feels confident while using your site/app, it’s probably because it has a strong IA.