Our next Akendi session was taught by Daniel Iaboni, lead UX specialist with a background in engineering. He spoke about many things including the different dimensions of design, the way in which users think and process information, and design patterns. The most important thing I took away was in regards to wireframing. Prior to this session, I thought that wireframes only came in two forms: loose sketches or detailed digital wireframes, however there are many different kinds of wireframes that must be tailored to different audiences.
We had another UX session, this time with Lisa Min, Senior Experience Architect at Akendi. In this post I will go over the key points I took away from the session.
Information architecture (IA) is the foundation or skeletal structure of the product. It’s about the relationship between users and content, and how that content is organized. It’s also about how we shape information and experiences to support findability.
IA shouldn’t be confused with wire-framing, graphic design and coding. IA done well helps reduce frustration in not finding information. If a user feels confident while using your site/app, it’s probably because it has a strong IA.
IAB Canada recently held a free webinar series about HTML5 and how it’s changing the new advertising landscape. In the same way that websites have become responsive, ads are quickly following suit. Responsive ads are fluid, lightweight, and must adhere to IAB guidelines. Fully animated ads average 15KB in size, and the best part is, just one ad can service multiple screen sizes. This means designers no longer have to create separate ads for multiple screens — with the right tools and code, just one ad will do.
Paul Vincent, CEO of Neuranet, hosted the first webinar of the series and spoke about transitioning from a Flash ad environment to one based in HTML5. He showed us many examples of responsive ads that adapt to various screen sizes, including animated ads.
Our design team has the unique opportunity to learn about User Experience with Akendi, a UX design, research & product strategy firm in Toronto. The first session provided an in-depth look at the theory, process, tools and techniques of UX design, and mixed it with practical application. Tedde Van Gelderen, President of Akendi, led the first session, introducing us to the human factors that influence usability, and gave us a thorough overview of UX and user-centered design and its applications. Without giving too much away, I’d like to hit on the most important bits of information I’ve taken away from this session that helped me better understand the importance of UX Design.