The Importance of User Experience Design

UXD

Our design team has the unique opportunity to learn about User Experience with Akendi, a UX design, research & product strategy firm in Toronto. The first session provided an in-depth look at the theory, process, tools and techniques of UX design, and mixed it with practical application. Tedde Van Gelderen, President of Akendi, led the first session, introducing us to the human factors that influence usability, and gave us a thorough overview of UX and user-centered design and its applications. Without giving too much away, I’d like to hit on the most important bits of information I’ve taken away from this session that helped me better understand the importance of UX Design.

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