Building an Engaging Brand Experience


John Alabaszowski stopped by our Professional Topics class to talk about his career as a creative director at MacLaren McCann. MacLaren is a multi-disciplined advertising agency that has over 450 employees spread across three offices in Toronto, Vancouver and Calgary. They were ranked as one of the top three agencies in Canada since 1922, and their clients include General Motors, GoodWrench, WIND Mobile, RBC, MasterCard, Halo, and more. John stressed the importance of conveying a memorable brand experience through story telling in terms of design and content. It’s not just about building sites anymore!

Continue reading