The Road to Success is a Non-Linear Path

mirandaMiranda Urbanski, manger of web marketing and communications at Bell Mobility, came to our class to talk about her non-linear career path, and the fact that there’s more than one way to get to where you’re going. Like many of our guest speakers, she is a graduate of Sheridan’s New Media Program (now called Web Design). She holds various degrees such as a Bachelor and Masters of Fine Art, in addition to many certificates
in Business and Web Marketing. Despite all this, she said her one year at Sheridan was the most useful. This is a comforting thought for us as we finish off the school year. Miranda gave us great advice when it comes to sampling different jobs and weaving our own career paths. Not one path will be the same as another, and Miranda’s is truly unique!

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Building an Engaging Brand Experience

John

John Alabaszowski stopped by our Professional Topics class to talk about his career as a creative director at MacLaren McCann. MacLaren is a multi-disciplined advertising agency that has over 450 employees spread across three offices in Toronto, Vancouver and Calgary. They were ranked as one of the top three agencies in Canada since 1922, and their clients include General Motors, GoodWrench, WIND Mobile, RBC, MasterCard, Halo, and more. John stressed the importance of conveying a memorable brand experience through story telling in terms of design and content. It’s not just about building sites anymore!

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