The Road to Success is a Non-Linear Path

mirandaMiranda Urbanski, manger of web marketing and communications at Bell Mobility, came to our class to talk about her non-linear career path, and the fact that there’s more than one way to get to where you’re going. Like many of our guest speakers, she is a graduate of Sheridan’s New Media Program (now called Web Design). She holds various degrees such as a Bachelor and Masters of Fine Art, in addition to many certificates
in Business and Web Marketing. Despite all this, she said her one year at Sheridan was the most useful. This is a comforting thought for us as we finish off the school year. Miranda gave us great advice when it comes to sampling different jobs and weaving our own career paths. Not one path will be the same as another, and Miranda’s is truly unique!

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The Road Ahead After Graduation

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Alexander Younger, the President and CEO of Design Lab, came by to give us excellent advice regarding the job search process. He talked about the importance of company culture, and the difference between the waterfall and agile working process. Design Lab is an agency in downtown Toronto that has a strong corporate culture and has won many marketing & communications awards. All of their computers are powered by the sun, and they even have a useful green mini site and energy calculator that can help you cut down on energy consumption and costs. Overall, Alexander’s presentation made me more optimistic about job searching.

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It’s Always Sunny at The Weather Network

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No one’s ever too old for a field trip, and our class did just that when we visited The Weather Network‘s headquarters in Oakville. We were blown away by the hospitality and kindness of all the employees who work there. The Vice President of Design & UX, John Gallant, welcomed us with open arms and gave us a thorough presentation about the company’s work. We were even treated to a pizza lunch, tour and gifts. We couldn’t ask for more, and we certainly got more than we expected! The trip opened my eyes to the hard work involved in delivering the weather every day.

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Designing Your Resume and Portfolio with the User in Mind

Craig and Adele

Craig Hodges and Adele Wootton came to visit us from Creative Niche, a recruitment management company that helps connect employers with the top talent in the creative industry. Adele is the Director of Client Services, and Craig is the Relationship Manager. They both have many years of experience working in creative recruiting, and shared valuable tips regarding resumes and online portfolios. They covered how to conduct yourself in an interview, soft skills and hard skills, and the difference between working for agencies versus client-side. If you’re looking for a job in the near future (like me), you might want to read this!

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Finals Week and Lessons Learned from My First Semester at Sheridan

code monster

It’s that time of year: the final week when all our projects are due and you think you can’t possibly finish them all. Breathe. Breathe. We can vanquish those monstrous bugs in our code, we can motion-tween our way through gruelling Flash assignments. The end is near, so fight on fellow web designers, fight on! We can do this. We are <strong>

…see what I did there?

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Squeezing Fitness into the Busy Life of a Web Designer

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Long hours of staring in front of a computer screen all day takes a toll on a web designer’s body. You’ll feel it in your wrists, back, hips, neck–and pretty much everywhere. I’m grateful that our class got to go to the gym at Sheridan’s Davis campus where we got a personal fitness assessment by the students of the Sheridan Sports Injury Program. We also learned about proper posture and exercise techniques that we could incorporate into our hectic lifestyles.

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Behind the Scenes in the Digital Production Industry

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The Creative Director of Colorfield, Michael Gramlow, came to speak to us about the digital production industry and the importance of getting your work recognized in a rapidly changing environment. Colorfied’s clients are generally ad agencies in the U.S. (hence the reason why their name doesn’t have that oh-so-Canadian “u” in “colour”) even though they’re based in Toronto. Their creative work involves everything from web design, animation, development, production management, sound and design production, shooting, and tons more. Their clients include Chevy, Ford, Subaru, NBC, American Express, Google, Old Navy, amongst others. As designers, we don’t always have to work for agencies, there are other options out there, one of which is the fun (but highly work-intensive) world of digital production.

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The Ever-Changing World of the Web

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Sabaa Quao came to speak to us about the changing landscape of marketing and web design. He is the co-founder and President of /newsrooms, a company that started in 2012 and since grew into a network that builds continuous content marketing and social media coverage for brands like TD Bank, KPMG, Citrix, Audi, and more. The most important lesson I took away from Sabaa’s talk was that we shouldn’t get too comfortable with the technology we’re using today because it will soon change. Adobe CS6 will evolve into a new version, as will all our other programs and devices. The question is, will we keep up with the change?

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UX Design in the Realm of Startups

Genco

This week we had the ever dapper Genco Cebecioglu,  CEO and Creative Director of Junction Design, speak to us about UX design for startups.  Junction Design is a Toronto based visual identity, UI/UX design studio. Their clients include Mobilicity, Virgin Gaming, and Metrix Group, to name a few. Genco had a lot to say about the successes and pitfalls of starting your own business, so if you’re ever planning to do that, you might want to read this.

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Not-So-Common-Sense 101: Copyright and Creative Commons

Gillian Chubb

Mind, prepare to be bombarded with new information that you should’ve learned years ago. Thanks to Gillian Chubb, the Coordinator of Sheridan’s Web Design program, I now know a thing or two about copyright and creative commons. I used to think that as a student in Canada I was free to use whatever was in the public domain for school design projects, but boy was I wrong! Only American students have that privilege, and even then there’s still a lot of red tape.

Let’s make one thing clear: Nothing on the web is legally free for you to use!

If you didn’t create it, purchase it or get permission to use it, chances are you shouldn’t use it. There are, however, a few exceptions such as research, private study, criticism, reporting, and blogging with proper credit–thank God–but anything outside of these exceptions is a huge no-no. Gillian gave us crucial information that I’ll carry with me throughout my web design career.

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