IAB Canada recently held a free webinar series about HTML5 and how it’s changing the new advertising landscape. In the same way that websites have become responsive, ads are quickly following suit. Responsive ads are fluid, lightweight, and must adhere to IAB guidelines. Fully animated ads average 15KB in size, and the best part is, just one ad can service multiple screen sizes. This means designers no longer have to create separate ads for multiple screens — with the right tools and code, just one ad will do.
Paul Vincent, CEO of Neuranet, hosted the first webinar of the series and spoke about transitioning from a Flash ad environment to one based in HTML5. He showed us many examples of responsive ads that adapt to various screen sizes, including animated ads.
Ever wanted to create an animated banner with minimal image compression? Check out this Flash tutorial!
Steve Coomber and Courtney Verk came by to visit from Mosaic, an agency that specializes in helping brands connect with consumers. Mosaic is a leader in experiential marketing and retail services; in short, they help brands come to life. Steve and Courtney shared their experiences with different clients as well as practical tips and advice regarding how to handle tough situations in the workplace. They held an open Q&A that allowed us to probe into their professional life and ask the tough questions like “what is the creative process like at Mosaic?” and “what is Gillian Chubb‘s middle name?” (now I know that the answer is Sarah–just like my middle name). Most importantly, they shared the scoop on ~The Destiny Philosophy~, wolf moon pics and all.
…Yes, I said WOLF MOON pics. If that isn’t a strong enough hook, I don’t know what is.