It’s been said that good typography goes unnoticed. It’s only when typography fails that readers take note. One of the ways I encounter good typography is when I’m lost in the pages of a riveting book. Yes, great deal of it has to do with good writing; but the grease the fuels this desire to read is the design of the text. How the text flows on a page, its texture, spacing, composition, rhythm, harmony, emphasis, and the positive and negative space all work together to support the text. Inspired by a friend’s insightful presentation about web typography, I’ve taken it upon myself to learn more about how we as designers can optimize the user’s reading experience. After devouring some great articles about web typography, here are the highlights of what I’ve learned.