Our next Akendi session was taught by Daniel Iaboni, lead UX specialist with a background in engineering. He spoke about many things including the different dimensions of design, the way in which users think and process information, and design patterns. The most important thing I took away was in regards to wireframing. Prior to this session, I thought that wireframes only came in two forms: loose sketches or detailed digital wireframes, however there are many different kinds of wireframes that must be tailored to different audiences.
Our next guest speaker was Justin Cook, the Director of Internet Marketing at 9thCO. The company is a web design and marketing agency in downtown Toronto that focuses on search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM) to drive traffic and leads to client websites. Justin gave us a thorough overview of the different roles in an internet marketing firm, and presented many case studies of successful SEO and SEM he experienced with his clients. I’ll be focusing on two topics Justin touched on: SEO and Conversion Rate Optimization (CRO) — if you haven’t already guessed, there’ll be a lot of acronyms in this post.